Relevance before monetization
Paid recommendations should match the user's stated intent, constraints, and context. We do not want merchants surfaced merely because they pay if they are not a reasonable fit.
Clear commercial relationships
AI assistants and partner surfaces should be able to identify when a recommendation is sponsored or performance-based. PingPlus provides structured metadata to support clear disclosure.
Merchant rules must be honored
Offers, prices, availability, geo limits, inventory constraints, and eligibility rules must be respected. Autonomous agents should not promise what the merchant did not authorize.
User control
Users should remain able to compare alternatives, reject recommendations, and understand the basis for a suggested action. PingPlus optimizes outcomes without trying to remove informed choice.